Leading websites in the homeware sector in the UK 2024, by share of voice

Published by Daniela Coppola, Feb 11, 2025

Across the UK homeware sector, the marketplace of Amazon is the leading website in terms of share of voice, accounting for 6.12 percent. diy.com was the second most popular website, with 6.01 share of voice.

Leading homeware websites in the United Kingdom (UK) in the 4th quarter 2024, by share of voice

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Release date

February 2025

Region

United Kingdom

Survey time period

Q4 2024

Supplementary notes

Homeware sector includes: furniture by room, home furnishings, home accessories, cooking & dining, garden & DIY, laundry, cleaning & storage.

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. SoV was determined by analyzing 8,615 of the most commercially valuable, category-specific search terms across 82,285 sites through Google UK.

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