This statistic presents the share of consumers in a 2016 survey in Turkey who said they most prefer online methods (via mobile phone or smartphone, via tablet or via PC methods) to purchase products, broken down product category. According to the survey, 58 percent of consumers prefer to buy books, music, movies and video games online. This was followed by the clothing and footwear category, with 50 percent of consumers preferring to use online buying methods.
Share of consumers who prefer to buy products online* in Turkey as of 2016, by product category
The survey question was asked by the source as follows: "Which method do you most prefer for buying your purchases?"
* Data shown under the online method is the aggregated share of consumers who prefer to buy online via mobile phone or smartphone, online via tablet, and online via PC methods, as provided by the source.
** Base range.
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PwC. (December 1, 2016). Share of consumers who prefer to buy products online* in Turkey as of 2016, by product category [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/934064/consumers-preferring-to-buy-online-by-product-turkey/
PwC. "Share of consumers who prefer to buy products online* in Turkey as of 2016, by product category." Chart. December 1, 2016. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/934064/consumers-preferring-to-buy-online-by-product-turkey/
PwC. (2016). Share of consumers who prefer to buy products online* in Turkey as of 2016, by product category. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/934064/consumers-preferring-to-buy-online-by-product-turkey/
PwC. "Share of Consumers Who Prefer to Buy Products Online* in Turkey as of 2016, by Product Category." Statista, Statista Inc., 1 Dec 2016, https://www.statista.com/statistics/934064/consumers-preferring-to-buy-online-by-product-turkey/
PwC, Share of consumers who prefer to buy products online* in Turkey as of 2016, by product category Statista, https://www.statista.com/statistics/934064/consumers-preferring-to-buy-online-by-product-turkey/ (last visited December 24, 2024)
Share of consumers who prefer to buy products online* in Turkey as of 2016, by product category [Graph], PwC, December 1, 2016. [Online]. Available: https://www.statista.com/statistics/934064/consumers-preferring-to-buy-online-by-product-turkey/
