Leading social media features affecting consumers when shopping online in Turkey 2016
This statistic presents the results of a 2016 survey, in which consumers in Turkey were asked which of the selected aspects of social media influence their online shopping behavior. According to the survey, reading reviews, comments and feedback influences the online shopping behavior of 56 percent of consumers. The second leading feature of social media influencing online shopping behavior is receiving promotional offerings, affecting 46 percent of consumers.
