According to a consumer survey from 2020, the most trusted hotel chain in Finland was Sokos Hotels. Approximately 47 percent of the respondents chose Sokos Hotels as the most trusted hotel chain, followed by Cumulus with 28.5 percent and Hilton with 3.5 percent.
Most trusted hotel chain brands in Finland in 2020
Characteristic
Share of respondents
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The source does not provide any information regarding missing percentage points to 100 percent.
The source adds the following information: "All brand questions are “open ended” giving the opportunity for any brand, however small or local, an equal chance of being nominated.
After nominating their most “trusted brand” in each category, respondents rated that brand in terms of “Quality”, “Excellent Value”, “Strong Image”, “Understands customer needs” and “Socially responsible”. They also indicated if they were a customer/buyer of the brand they nominated and if they would recommend the brand to others."
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Valitut Palat. (August 27, 2020). Most trusted hotel chain brands in Finland in 2020 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/934025/most-trusted-hotel-chains-finland/
Valitut Palat. "Most trusted hotel chain brands in Finland in 2020." Chart. August 27, 2020. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/934025/most-trusted-hotel-chains-finland/
Valitut Palat. (2020). Most trusted hotel chain brands in Finland in 2020. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/934025/most-trusted-hotel-chains-finland/
Valitut Palat. "Most Trusted Hotel Chain Brands in Finland in 2020." Statista, Statista Inc., 27 Aug 2020, https://www.statista.com/statistics/934025/most-trusted-hotel-chains-finland/
Valitut Palat, Most trusted hotel chain brands in Finland in 2020 Statista, https://www.statista.com/statistics/934025/most-trusted-hotel-chains-finland/ (last visited July 03, 2024)
Most trusted hotel chain brands in Finland in 2020 [Graph], Valitut Palat, August 27, 2020. [Online]. Available: https://www.statista.com/statistics/934025/most-trusted-hotel-chains-finland/