Most trusted hotel chains in Finland 2020

Published by J. Clausnitzer, Apr 21, 2022
According to a consumer survey from 2020, the most trusted hotel chain in Finland was Sokos Hotels. Approximately 47 percent of the respondents chose Sokos Hotels as the most trusted hotel chain, followed by Cumulus with 28.5 percent and Hilton with 3.5 percent.

Most trusted hotel chain brands in Finland in 2020

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Sources

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Release date

2020

Region

Finland

Survey time period

2020

Number of respondents

632 respondents

Age group

20 years and older

Method of interview

Online survey

Supplementary notes

The source does not specify the release date.

The source does not provide any information regarding missing percentage points to 100 percent.

The source adds the following information: "All brand questions are “open ended” giving the opportunity for any brand, however small or local, an equal chance of being nominated.
After nominating their most “trusted brand” in each category, respondents rated that brand in terms of “Quality”, “Excellent Value”, “Strong Image”, “Understands customer needs” and “Socially responsible”. They also indicated if they were a customer/buyer of the brand they nominated and if they would recommend the brand to others."

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