Main information channels for wine and culinary tourism in Italy 2021

Published by
Ana M. López,
Feb 10, 2022
In a 2021 survey conducted in Italy, more than half of visitors to food and wine experiences and tourism services reported having found out about them thanks to relatives or friends. Specialized websites on food and wine tourism were the second most popular source of information, chosen by 34 percent of respondents in the European country that year.

Leading sources of information for food and wine tourism and experiences in Italy in 2021

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Source

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Release date

February 2022

Region

Italy

Survey time period

2021

Special properties

food and wine tourists

Supplementary notes

The question posed in the survey was: "Fra le seguenti fonti di informazione indica quali ti hanno effettivamente suggerito di visitare una specifica destinazione enogastronomica o partecipare ad una esperienza enogastronomica?". Multiple answers were possible.

The study was carried out in collaboration with PromoTurismoFVG, VisitEmilia, Valdichiana Living, and UniCredit; and it was sponsored by ENIT, Fondazione Qualivita, ISMEA, and Touring Club Italiano.

The source does not provide information regarding the methodology of the survey.

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