Brazil: share of direct retail sales 2023, by product category

Published by Statista Research Department, Sep 5, 2024

In 2023, 73.1 percent of direct retail sales in Brazil were attributed to cosmetics and personal care products, making it by far the country's favorite direct selling product category. Households goods and home care products accounted for some 16 percent of direct retail sales in the Latin American country that year. Natura, Grupo Boticário and Unilever were some of the leading cosmetic and personal care brands in Brazil.

Distribution of direct retail sales in Brazil in 2023, by product category

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

August 2024

Region

Brazil

Survey time period

2023

Special properties

Based on retail sales revenue

Supplementary notes

Figures have been rounded.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Cosmetics market in Europe "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Cosmetics market in Europe

Global overview

6

European market overview

7

Leading markets

8

Leading players

8

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Beauty and personal care market in AustraliaCosmetics industry in the U.S.Revlon IncCelebrity beauty brandsL'Oréal
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.