Brazil: share of direct retail sales 2023, by product category

Published by Statista Research Department, Sep 5, 2024

In 2023, 73.1 percent of direct retail sales in Brazil were attributed to cosmetics and personal care products, making it by far the country's favorite direct selling product category. Households goods and home care products accounted for some 16 percent of direct retail sales in the Latin American country that year. Natura, Grupo Boticário and Unilever were some of the leading cosmetic and personal care brands in Brazil.

Distribution of direct retail sales in Brazil in 2023, by product category

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Release date

August 2024

Region

Brazil

Survey time period

2023

Special properties

Based on retail sales revenue

Supplementary notes

Figures have been rounded.

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