In 2022, 73.1 percent of direct retail sales in Brazil were attributed to cosmetics and personal care products, making it by far the country's favorite direct selling product category. Households goods and home care products accounted for some 16 percent of direct retail sales in the Latin American country that year. Natura, Grupo Boticário and Unilever were some of the leading cosmetic and personal care brands in Brazil.
Distribution of direct retail sales in Brazil in 2022, by product category
Characteristic
Share of direct sales
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WFDSA. (July 13, 2023). Distribution of direct retail sales in Brazil in 2022, by product category [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/933828/direct-retail-sales-share-brazil-product-category/
WFDSA. "Distribution of direct retail sales in Brazil in 2022, by product category." Chart. July 13, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/933828/direct-retail-sales-share-brazil-product-category/
WFDSA. (2023). Distribution of direct retail sales in Brazil in 2022, by product category. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/933828/direct-retail-sales-share-brazil-product-category/
WFDSA. "Distribution of Direct Retail Sales In brazil in 2022, by Product Category." Statista, Statista Inc., 13 Jul 2023, https://www.statista.com/statistics/933828/direct-retail-sales-share-brazil-product-category/
WFDSA, Distribution of direct retail sales in Brazil in 2022, by product category Statista, https://www.statista.com/statistics/933828/direct-retail-sales-share-brazil-product-category/ (last visited August 24, 2024)
Distribution of direct retail sales in Brazil in 2022, by product category [Graph], WFDSA, July 13, 2023. [Online]. Available: https://www.statista.com/statistics/933828/direct-retail-sales-share-brazil-product-category/