This statistic shows the reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, broken down by age group. Some 61 percent of survey respondents classed as younger Millennials stated that a brand's environmental awareness is important, compared to 57 percent of older Millennial respondents.
Reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, by age group*
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Accenture. (October 1, 2018). Reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, by age group* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/933518/why-millennials-choose-certain-brands-for-holiday-shopping-us/
Accenture. "Reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, by age group*." Chart. October 1, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/933518/why-millennials-choose-certain-brands-for-holiday-shopping-us/
Accenture. (2018). Reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, by age group*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/933518/why-millennials-choose-certain-brands-for-holiday-shopping-us/
Accenture. "Reasons Why Millennial Consumers Choose Certain Brands When Holiday Season Shopping in The United States in 2018, by Age Group*." Statista, Statista Inc., 1 Oct 2018, https://www.statista.com/statistics/933518/why-millennials-choose-certain-brands-for-holiday-shopping-us/
Accenture, Reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, by age group* Statista, https://www.statista.com/statistics/933518/why-millennials-choose-certain-brands-for-holiday-shopping-us/ (last visited December 22, 2024)
Reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, by age group* [Graph], Accenture, October 1, 2018. [Online]. Available: https://www.statista.com/statistics/933518/why-millennials-choose-certain-brands-for-holiday-shopping-us/