Most watched sports on TV or the internet in Japan 2023, by gender and sport

Published by
Alexandru Arba,
Apr 2, 2024

In 2023, Japan's national football team was the most popular sport discipline watched on TV or the internet by men in Japan, with a viewer ratio of 54.8 percent. According to the survey, women watched in general less sports on TV or the internet than men. The survey revealed gender preferences regarding sports. Women showed heightened interest in figure skating, marathon and baseball.

Share of people watching sports on TV or the internet in Japan in 2023, by gender and sports discipline

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Release date

March 2024

Region

Japan

Survey time period

November 7 to 27, 2023

Number of respondents

40,000 respondents

Age group

18-79 years

Special properties

multiple answers possible; respondents who watched sports on TV or the internet within the last year; Tokyo 2020 Olympics viewing excluded

Method of interview

Online panel

Supplementary notes

*Ekiden is a long-distance relay race.

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