Mexico: cosmetics & personal care share of direct sales 2020-2023

Published by Statista Research Department, Sep 5, 2024

In 2023, the category cosmetics and personal care accounted for around 43 percent of the total direct retail sales in Mexico, an increase of three percent from the previous year (2022), in which the oral care brand Colgate was the most frequently purchased health and beauty brand in the country.

Cosmetics and personal care as percentage of total direct sales in Mexico from 2020 to 2023

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Release date

August 2024

Region

Mexico

Survey time period

2020 to 2023

Special properties

Based on retail sales revenue

Supplementary notes

Figures prior to 2019 were retrieved from earlier releases.

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Statistics on " Beauty and personal care market in Mexico "

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Latin American overview

4

Mexican overview

8

International trade

6

Segments

6

Leading companies

5

Leading brands

8

Further related statistics

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