Ecuador: share of cosmetics & personal care direct sales 2020-2023

Published by Statista Research Department, Sep 5, 2024

In 2023, cosmetics and personal care sales represented 58 percent of the total direct retail sales in Ecuador. This figure represents an increase from the 54 percent share reported in 2022, when health and beauty brand Colgate was the most frequently purchased brand in Ecuador.

Cosmetics and personal care as percentage of total direct sales in Ecuador from 2020 to 2023

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Release date

August 2024

Region

Ecuador

Survey time period

2020 to 2023

Special properties

Based on retail sales revenue

Supplementary notes

Figures have been rounded.

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