This statistic shows the results of an analysis on the distribution of total revenue of the programmatic advertising market in the Netherlands from the first half of 2014 to the second half of 2017 with a forecast for 2018, per exchange model. Programmatic ad buying concerns the use of software to purchase digital advertising. This is opposed to the use of human ad buyers and salespeople, as programmatic advertising tries to remove humans from the process of purchasing advertisement space. In 2017, programmatic revenues sold via header bidding increased to nine percent of the total revenue. It is expected this will reach 14 percent by the end of 2018.
Distribution of total revenue of the programmatic advertising market in the Netherlands from the 1st half of 2014 to 2nd half of 2017 with a forecast for 2018, per exchange model
Characteristic
Open Auction (RTB)
Private Market Place (Deal ID)
Header bidding
Fixed Pricing
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Supplementary notes
The numbers provided for 2018 and 2019 are forecasts. The source adds the following information: "2018 forecast figure is based on actuals of January – August 2018 and adding an estimate for September – December 2018 (based on extrapolation of monthly YoY growth per respondent); 2019 forecast figure is based on each respondent provided financial forecast for 2019)
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IAB Nederland. (October 11, 2018). Distribution of total revenue of the programmatic advertising market in the Netherlands from the 1st half of 2014 to 2nd half of 2017 with a forecast for 2018, per exchange model [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/932698/programmatic-advertising-exchange-platforms-in-the-netherlands/
IAB Nederland. "Distribution of total revenue of the programmatic advertising market in the Netherlands from the 1st half of 2014 to 2nd half of 2017 with a forecast for 2018, per exchange model." Chart. October 11, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/932698/programmatic-advertising-exchange-platforms-in-the-netherlands/
IAB Nederland. (2018). Distribution of total revenue of the programmatic advertising market in the Netherlands from the 1st half of 2014 to 2nd half of 2017 with a forecast for 2018, per exchange model. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/932698/programmatic-advertising-exchange-platforms-in-the-netherlands/
IAB Nederland. "Distribution of Total Revenue of The Programmatic Advertising Market in The Netherlands from The 1st Half of 2014 to 2nd Half of 2017 with a Forecast for 2018, per Exchange Model." Statista, Statista Inc., 11 Oct 2018, https://www.statista.com/statistics/932698/programmatic-advertising-exchange-platforms-in-the-netherlands/
IAB Nederland, Distribution of total revenue of the programmatic advertising market in the Netherlands from the 1st half of 2014 to 2nd half of 2017 with a forecast for 2018, per exchange model Statista, https://www.statista.com/statistics/932698/programmatic-advertising-exchange-platforms-in-the-netherlands/ (last visited August 25, 2024)
Distribution of total revenue of the programmatic advertising market in the Netherlands from the 1st half of 2014 to 2nd half of 2017 with a forecast for 2018, per exchange model [Graph], IAB Nederland, October 11, 2018. [Online]. Available: https://www.statista.com/statistics/932698/programmatic-advertising-exchange-platforms-in-the-netherlands/
