Average price of programmatic ad impressions sold in the Netherlands 2013-2018

This statistic shows the results of an analysis on the average eCPM of sold programmatic ad impressions in the Netherlands from 2013 to 2017, with a forecast for 2018 (in euros). Programmatic ad buying concerns the use of software to purchase digital advertising. This is opposed to the use of human ad buyers and salespeople, as programmatic advertising tries to remove humans from the process of purchasing advertisement space. eCPM, or effective cost per mille, is a metric used in digital advertising that indicates the estimated earnings for every 1,000 impressions on receives with a banner or an advertising campaign, regardless of the purchase method. In 2017, average eCPM prices in the Netherlands increased to 1.02 euros.