Total programmatic ad impressions sold in the Netherlands 2013-2018
This statistic shows the results of an analysis on the total volume of programmatic ad impressions sold in the Netherlands from 2013 to 2017, with a forecast for 2018 (in billions). Programmatic ad buying concerns the use of software to purchase digital advertising. This is opposed to the use of human ad buyers and salespeople, as programmatic advertising tries to remove humans from the process of purchasing advertisement space. In 2017, approximately 303 billion programmatic ad impressions were sold in the Netherlands. This is a decrease when compared to the previous year.