Sponsorship spending in Finland 2010-2020, by type
The sponsorship spending in sport, culture and other fields showed an upward trend in Finland from 2010 to 2019. In 2020, sponsorship spending in Finland declined significantly due to the COVID-19 pandemic, totaling 203 million euros. Compared to the previous year, this was a decrease of 22 percent. 129 million euros was spent on sport sponsorship, while 23 million euros were invested in culture sponsoring.
