Share of mobile ad budgets thought to be subject to fraud in the U.S. 2017

Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform

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Sources

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Release date

December 2017

Region

United States

Survey time period

October 2017

Number of respondents

250 respondents

Special properties

among advertisers and agencies responsible for media buying for mobile advertising

Supplementary notes

The source did not account for the missing percentage points.

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