This statistic presents the share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform. During the survey, six percent of respondents said that over 60 percent of their mobile web advertising budgets were subject to potential fraud, while eight percent said the same about their in-app ad budgets.
Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform
Characteristic
Over 60%
Between 50% to 59%
Between 40% to 49%
Between 30% to 39%
Between 20% to 29%
Less than 20%
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Website (martechtoday.com). (December 13, 2017). Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/926378/share-mobile-advertising-budgets-subject-fraud-usa/
Website (martechtoday.com). "Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform." Chart. December 13, 2017. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/926378/share-mobile-advertising-budgets-subject-fraud-usa/
Website (martechtoday.com). (2017). Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/926378/share-mobile-advertising-budgets-subject-fraud-usa/
Website (martechtoday.com). "Share of Mobile Advertising Budgets Thought to Be Subject to Fraud According to Advertisers in The United States as of October 2017, by Platform." Statista, Statista Inc., 13 Dec 2017, https://www.statista.com/statistics/926378/share-mobile-advertising-budgets-subject-fraud-usa/
Website (martechtoday.com), Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform Statista, https://www.statista.com/statistics/926378/share-mobile-advertising-budgets-subject-fraud-usa/ (last visited July 23, 2024)
Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform [Graph], Website (martechtoday.com), December 13, 2017. [Online]. Available: https://www.statista.com/statistics/926378/share-mobile-advertising-budgets-subject-fraud-usa/
