This statistic presents the most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017. According to the findings, 49 percent of mobile advertisers reported that the most interesting format to them was the 6-second advertising, while 38 percent found unskippable ads as most attractive to their campaigns.
Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017
Question: "Which of the following ad formats/products are you most interested in when planning for mobile advertising campaigns?"
Fielded among marketer and agency contacts involved in media brand selection decisions for mobile advertising and who plan to spend at least 100,000 U.S. dollars on mobile advertising in the next 12 months.
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MarketingCharts. (April 30, 2018). Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/925223/most-interesting-advertising-formats-products-usa-mobile-advertisers/
MarketingCharts. "Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017." Chart. April 30, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/925223/most-interesting-advertising-formats-products-usa-mobile-advertisers/
MarketingCharts. (2018). Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/925223/most-interesting-advertising-formats-products-usa-mobile-advertisers/
MarketingCharts. "Most Interesting Advertising Formats and Products According to Mobile Advertisers in The United States as of December 2017." Statista, Statista Inc., 30 Apr 2018, https://www.statista.com/statistics/925223/most-interesting-advertising-formats-products-usa-mobile-advertisers/
MarketingCharts, Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017 Statista, https://www.statista.com/statistics/925223/most-interesting-advertising-formats-products-usa-mobile-advertisers/ (last visited December 22, 2024)
Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017 [Graph], MarketingCharts, April 30, 2018. [Online]. Available: https://www.statista.com/statistics/925223/most-interesting-advertising-formats-products-usa-mobile-advertisers/
