This statistic presents the leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018. During the survey, 32 percent of respondents stated that their leading challenge in measuring mobile marketing success was due to the fact that the data quality was quite difficult to manage, while 19 percent said the data was hard to source.
Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018
Characteristic
Share of respondents
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among enterprise digital and mobile marketing decision makers
Supplementary notes
Question: "Which of the following challenges do you face in measuring the success of your organization's mobile marketing efforts?"
Customer life cycle phases are defined as, "across acquisition, engagement, purchase, and post-purchase phases."
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Tune. (July 6, 2018). Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/925204/leading-challenges-measuring-mobile-marketing-success-usa/
Tune. "Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018." Chart. July 6, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/925204/leading-challenges-measuring-mobile-marketing-success-usa/
Tune. (2018). Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/925204/leading-challenges-measuring-mobile-marketing-success-usa/
Tune. "Leading Challenges in Measuring Mobile Marketing Success According to Industry Professionals in The United States as of January 2018." Statista, Statista Inc., 6 Jul 2018, https://www.statista.com/statistics/925204/leading-challenges-measuring-mobile-marketing-success-usa/
Tune, Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018 Statista, https://www.statista.com/statistics/925204/leading-challenges-measuring-mobile-marketing-success-usa/ (last visited July 22, 2024)
Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018 [Graph], Tune, July 6, 2018. [Online]. Available: https://www.statista.com/statistics/925204/leading-challenges-measuring-mobile-marketing-success-usa/