As of May 2020, the single most used e-commerce retail website, across all generations in the United States, was Amazon. Roughly three quarters of Generation Z, millennials, as well as Generation X, favored Amazon marketplace over other e-retailers, such as Walmart and eBay. Even among the older generations, i.e., baby boomers and the Silent Generation, Amazon was the top choice.
Leading online retail stores used most by consumers in the United States in 2020, by generation
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Jungle Scout. (June 29, 2020). Leading online retail stores used most by consumers in the United States in 2020, by generation [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/922533/favorite-online-retail-stores-among-by-us-shoppers/
Jungle Scout. "Leading online retail stores used most by consumers in the United States in 2020, by generation." Chart. June 29, 2020. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/922533/favorite-online-retail-stores-among-by-us-shoppers/
Jungle Scout. (2020). Leading online retail stores used most by consumers in the United States in 2020, by generation. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/922533/favorite-online-retail-stores-among-by-us-shoppers/
Jungle Scout. "Leading Online Retail Stores Used Most by Consumers in The United States in 2020, by Generation." Statista, Statista Inc., 29 Jun 2020, https://www.statista.com/statistics/922533/favorite-online-retail-stores-among-by-us-shoppers/
Jungle Scout, Leading online retail stores used most by consumers in the United States in 2020, by generation Statista, https://www.statista.com/statistics/922533/favorite-online-retail-stores-among-by-us-shoppers/ (last visited December 27, 2024)
Leading online retail stores used most by consumers in the United States in 2020, by generation [Graph], Jungle Scout, June 29, 2020. [Online]. Available: https://www.statista.com/statistics/922533/favorite-online-retail-stores-among-by-us-shoppers/
