Most positively talked about brands among Millennials in the UK 2018
This statistic shows the results of a survey on the most positively talked about brands among Millennials in the United Kingdom (UK) in 2018. Video streaming service Netflix ranked first, with 76.5 percent of respondents stating that they had talked favorably about the brand. Music streaming service Spotify and clothing retailer Primark came in second and third place with 72.9 percent and 71.2 percent of respondents reporting to have discussed these brands positively within the last two weeks.
