Mobile Android version market share worldwide 2018-2025
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In January 2025, Android 14 held the top spot with a market share of just around 37 percent, followed by Android 13 at nearly 19 percent, and Android 12 with about 13 percent. The newly released Android 15 accounted for just above three percent.
Android dominates the global market
Released in 2007, Android’s adaptability and versatility quickly attracted the support of major smartphone manufacturers like Sony, Samsung, and HTC, who designed phones specifically for the Android system. This strategic alliance and competitive pricing propelled Android to become the most used smartphone operating system since 2011. By 2023, it dominated over 70 percent of the entire mobile OS market worldwide, outpacing its biggest competitor, Apple. In addition to its global dominance, Android led the European mobile OS market in 2023 with a share of nearly 65 percent.
Android Apps and the Google Play Store
The world’s largest app store, the Google Play Store, bolsters the popularity of Android devices, which boasted nearly 2.6 million apps ready for download as of June 2023. During this time, the most downloaded Android apps were Meta’s Instagram, Facebook, and WhatsApp. Meanwhile, the streaming services apps Disney+ and HBO Max were the top revenue-generating Android apps, raking in over 70 million and 50 million U.S. dollars, respectively, in June 2023.
