Ecuador: main reasons why consumers do not buy online 2020

Published by
Stephanie Chevalier,
Feb 26, 2024
During a survey conducted in Ecuador in 2020, 14 percent of consumers surveyed who stated not to purchase online expressed that their main reason for not doing so was the fear of being deceived or tricked. In addition, 12 percent of participants said they did not buy over the Internet out of fear of giving out their personal information.

Leading reasons why consumers do not purchase online in Ecuador in 2020

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Release date

June 2020

Region

Ecuador

Survey time period

February to March 2020

Number of respondents

281 respondents

Age group

18 years and older

Special properties

among consumers not buying online; total survey sample = 2,319

Method of interview

Online survey

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