This statistic shows the results of a poll conducted in the United States in May 2018. U.S. consumers were asked about the importance of buying branded food and beverage products. During the survey, 35 percent of the respondents said that name brands mattered a lot when shopping for soda or pop.
Importance of buying branded food and beverage products among U.S. consumers as of May 2018, by category
Results from the full survey have a margin of error of plus or minus 2 percentage points.
Remaining percentage points were for the answer of "Don't know/ no opinion".
The question was phrased by the source as follows: "How much does name brand matter when shopping for each of the following?"
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Morning Consult. (May 11, 2018). Importance of buying branded food and beverage products among U.S. consumers as of May 2018, by category [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/920735/importance-of-buying-branded-food-and-beverage-products-among-us-consumers-by-category/
Morning Consult. "Importance of buying branded food and beverage products among U.S. consumers as of May 2018, by category." Chart. May 11, 2018. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/920735/importance-of-buying-branded-food-and-beverage-products-among-us-consumers-by-category/
Morning Consult. (2018). Importance of buying branded food and beverage products among U.S. consumers as of May 2018, by category. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/920735/importance-of-buying-branded-food-and-beverage-products-among-us-consumers-by-category/
Morning Consult. "Importance of Buying Branded Food and Beverage Products among U.S. Consumers as of May 2018, by Category." Statista, Statista Inc., 11 May 2018, https://www.statista.com/statistics/920735/importance-of-buying-branded-food-and-beverage-products-among-us-consumers-by-category/
Morning Consult, Importance of buying branded food and beverage products among U.S. consumers as of May 2018, by category Statista, https://www.statista.com/statistics/920735/importance-of-buying-branded-food-and-beverage-products-among-us-consumers-by-category/ (last visited November 12, 2024)
Importance of buying branded food and beverage products among U.S. consumers as of May 2018, by category [Graph], Morning Consult, May 11, 2018. [Online]. Available: https://www.statista.com/statistics/920735/importance-of-buying-branded-food-and-beverage-products-among-us-consumers-by-category/
