Importance of buying branded F&B products among U.S. consumers 2018, by category

Published by
T. Ozbun,
Jan 27, 2022
This statistic shows the results of a poll conducted in the United States in May 2018. U.S. consumers were asked about the importance of buying branded food and beverage products. During the survey, 35 percent of the respondents said that name brands mattered a lot when shopping for soda or pop.

Importance of buying branded food and beverage products among U.S. consumers as of May 2018, by category

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Release date

May 2018

Region

United States

Survey time period

May 7 to 11, 2018

Number of respondents

2,201 respondents

Age group

18 years and older

Supplementary notes

Results from the full survey have a margin of error of plus or minus 2 percentage points.
Remaining percentage points were for the answer of "Don't know/ no opinion".
The question was phrased by the source as follows: "How much does name brand matter when shopping for each of the following?"

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