This statistic presents the share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017. According to the findings, 59 percent of B2B marketers were using CRM reports or dashboards to measure their digital advertising effectiveness, while 57 percent said they were using data management platforms for this purpose.
Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017
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Share of respondents
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MarketingCharts. (January 30, 2018). Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/920144/technologies-used-measure-digital-advertising-effectiveness-worldwide/
MarketingCharts. "Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017." Chart. January 30, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/920144/technologies-used-measure-digital-advertising-effectiveness-worldwide/
MarketingCharts. (2018). Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/920144/technologies-used-measure-digital-advertising-effectiveness-worldwide/
MarketingCharts. "Share of B2b Advertisers Using Selected Technologies to Measure Digital Advertising Effectiveness Worldwide as of November 2017." Statista, Statista Inc., 30 Jan 2018, https://www.statista.com/statistics/920144/technologies-used-measure-digital-advertising-effectiveness-worldwide/
MarketingCharts, Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017 Statista, https://www.statista.com/statistics/920144/technologies-used-measure-digital-advertising-effectiveness-worldwide/ (last visited July 22, 2024)
Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017 [Graph], MarketingCharts, January 30, 2018. [Online]. Available: https://www.statista.com/statistics/920144/technologies-used-measure-digital-advertising-effectiveness-worldwide/