Technologies used to measure digital advertising effectiveness worldwide in 2017

Published by
Julia Faria,
Jun 5, 2023
This statistic presents the share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017. According to the findings, 59 percent of B2B marketers were using CRM reports or dashboards to measure their digital advertising effectiveness, while 57 percent said they were using data management platforms for this purpose.

Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

January 2018

Region

Worldwide

Survey time period

November 2017

Number of respondents

900 respondents

Special properties

full-time advertisers, media buyers, and marketers with titles of manager and above

Method of interview

Online survey

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " LinkedIn B2B marketing worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you LinkedIn B2B marketing worldwide

Overview

5

Audience

5

Marketers' insights

7

Effectiveness

4

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.