Effectiveness of selected tactics in B2B demand generation in 2017

Published by
Julia Faria,
Jun 5, 2023
This statistic presents the perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017. According to the findings, 61 percent of respondents stated webinars were effective in terms of generating qualified leads for the top of the funnel, compared to 54 percent of respondents who thought they were helpful in converting and accelerating leads at middle and late stages of the funnel.

Perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017

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Release date

February 2018

Region

Worldwide, North America

Survey time period

December 2017

Number of respondents

160 respondents

Special properties

among B2B marketers

Supplementary notes

The sample was predominantly from North America (87%), with respondents from EMEA (8%) and APAC (5%) also represented.

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