This statistic presents the perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017. The survey results show, that 81 percent of respondents thought e-mail was effective in driving conversions later in the funnel, as compared to 59 percent who thought this channel was effective in driving early stage engagement.
Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
MarketingCharts. (February 14, 2018). Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017 [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/920119/b2b-demand-generation-channel-effectiveness-worldwide/
MarketingCharts. "Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017." Chart. February 14, 2018. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/920119/b2b-demand-generation-channel-effectiveness-worldwide/
MarketingCharts. (2018). Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/920119/b2b-demand-generation-channel-effectiveness-worldwide/
MarketingCharts. "Perceived Effectiveness of Selected Channels in B2b Demand Generation According to Marketers in North America and Worldwide as of December 2017." Statista, Statista Inc., 14 Feb 2018, https://www.statista.com/statistics/920119/b2b-demand-generation-channel-effectiveness-worldwide/
MarketingCharts, Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017 Statista, https://www.statista.com/statistics/920119/b2b-demand-generation-channel-effectiveness-worldwide/ (last visited April 03, 2025)
Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017 [Graph], MarketingCharts, February 14, 2018. [Online]. Available: https://www.statista.com/statistics/920119/b2b-demand-generation-channel-effectiveness-worldwide/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
