According to a survey conducted in 2021 about consumers' perception of the efforts of corporate brands in promoting social issues, Starbucks Coffee Japan topped the ranking, with a perception score of 100.2. Japanese automotive manufacturer Toyota followed with a score of 95.2.
Leading corporate brands making efforts in improving social issues in Japan as of October 2021, based on perception score
Respondents were asked regarding their views of 560 brands' efforts in "environment", "social issues", "governance", and "integrity". The ranking depicts the companies that ranked highest.
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Nikkei BP. (October 8, 2021). Leading corporate brands making efforts in improving social issues in Japan as of October 2021, based on perception score [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/920118/japan-leading-companies-by-sg-perception-ranking/
Nikkei BP. "Leading corporate brands making efforts in improving social issues in Japan as of October 2021, based on perception score." Chart. October 8, 2021. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/920118/japan-leading-companies-by-sg-perception-ranking/
Nikkei BP. (2021). Leading corporate brands making efforts in improving social issues in Japan as of October 2021, based on perception score. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/920118/japan-leading-companies-by-sg-perception-ranking/
Nikkei BP. "Leading Corporate Brands Making Efforts in Improving Social Issues in Japan as of October 2021, Based on Perception Score." Statista, Statista Inc., 8 Oct 2021, https://www.statista.com/statistics/920118/japan-leading-companies-by-sg-perception-ranking/
Nikkei BP, Leading corporate brands making efforts in improving social issues in Japan as of October 2021, based on perception score Statista, https://www.statista.com/statistics/920118/japan-leading-companies-by-sg-perception-ranking/ (last visited November 23, 2024)
Leading corporate brands making efforts in improving social issues in Japan as of October 2021, based on perception score [Graph], Nikkei BP, October 8, 2021. [Online]. Available: https://www.statista.com/statistics/920118/japan-leading-companies-by-sg-perception-ranking/
