This statistic shows the B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel. According to the findings, direct marketing spending amounted to 9.7 million U.S. dollars, out of the 82.1 million spent in total on B2B DTC marekting channels in 2017.
B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel
(in million U.S. dollars)
Characteristic
Company's site
E-mail
Custom print
Direct marketing
Company's events
Own social engagement
Webinars
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Outsell. (October 4, 2017). B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/920068/b2b-direct-to-customer-spending-usa-by-channel/
Outsell. "B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)." Chart. October 4, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/920068/b2b-direct-to-customer-spending-usa-by-channel/
Outsell. (2017). B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/920068/b2b-direct-to-customer-spending-usa-by-channel/
Outsell. "B2b Direct to Customer Marketing Spending in The United States from 2010 to 2017, by Channel (in Million U.S. Dollars)." Statista, Statista Inc., 4 Oct 2017, https://www.statista.com/statistics/920068/b2b-direct-to-customer-spending-usa-by-channel/
Outsell, B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars) Statista, https://www.statista.com/statistics/920068/b2b-direct-to-customer-spending-usa-by-channel/ (last visited July 22, 2024)
B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars) [Graph], Outsell, October 4, 2017. [Online]. Available: https://www.statista.com/statistics/920068/b2b-direct-to-customer-spending-usa-by-channel/