In 2023, exports of beauty and personal care products from Brazil surpassed imports, leading to a trade surplus, or positive trade balance. That year, the South American giant exported cosmetics and hygiene products worth over 911 million U.S. dollars to international markets, a significant increase compared to the previous year. Prior to 2020, however, Brazil recorded trade deficits in the market. Some of the most important product segments for the Brazilian beauty and personal care market included skin care products, sunscreen, and bronzers, as well as hair care.
Imports and exports of beauty and personal care products in Brazil from 2012 to 2023
(in million U.S. dollars)
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Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos. (January 17, 2024). Imports and exports of beauty and personal care products in Brazil from 2012 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/919834/brazil-perfumery-cosmetics-products-foreign-trade-values/
Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos. "Imports and exports of beauty and personal care products in Brazil from 2012 to 2023 (in million U.S. dollars)." Chart. January 17, 2024. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/919834/brazil-perfumery-cosmetics-products-foreign-trade-values/
Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos. (2024). Imports and exports of beauty and personal care products in Brazil from 2012 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/919834/brazil-perfumery-cosmetics-products-foreign-trade-values/
Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos. "Imports and Exports of Beauty and Personal Care Products in Brazil from 2012 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/919834/brazil-perfumery-cosmetics-products-foreign-trade-values/
Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos, Imports and exports of beauty and personal care products in Brazil from 2012 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/919834/brazil-perfumery-cosmetics-products-foreign-trade-values/ (last visited November 18, 2024)
Imports and exports of beauty and personal care products in Brazil from 2012 to 2023 (in million U.S. dollars) [Graph], Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/919834/brazil-perfumery-cosmetics-products-foreign-trade-values/