Latin America: market share of beauty & personal care segments 2021
Latin America's cosmetic market is made up of several segments, including personal hygiene, fragrances, make-up, as well as hair, body, and facial care. In 2021, the largest segment in the cosmetics market was personal hygiene items, with a market share of 30 percent. Fragrances and hair care combined comprised another 41 percent of the market share that same year.
