Most popular travel booking websites in the UK 2018, by traffic share

Published by Statista Research Department, Sep 7, 2023
This statistic presents the most popular online travel agencies and travel metasearch engines in the United Kingdom based on share of traffic in 3rd quarter 2018. Tripadvisor.co.uk ranked highest with approximately one third of all travel agency websites traffic during that period. Booking.com generated a 24.1 percent share of traffic, ranking it as the second most popular site for travel bookings.

Leading online travel agency and travel metasearch sites based on traffic share in the United Kingdom (UK) in 3rd quarter 2018*

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Release date

October 2018

Region

United Kingdom

Survey time period

July 1, 2018 to September 30, 2018

Supplementary notes

* The source for this data measured incoming traffic from the UK to the top ten websites for the travel category (online travel agencies (OTAs) and metasearch) on desktop and mobile for 3rd quarter 2018 (April 1, 2018 to June 30, 2018).

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