Major purchase decision criteria of home electric appliances Japan 2018, by gender

Main factors home electric appliances purchase decisions are based on in Japan as of February 2018, by gender

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Release date

March 2018

Region

Japan

Survey time period

February 2 to 23, 2018

Number of respondents

3,628 respondents

Age group

20 years and older

Special properties

up to three answers were allowed

Method of interview

Online survey

Supplementary notes

Original question: "When purchasing electrical home appliances, (excluding the price) what are important factors? Please choose up to three primary factors."

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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