According to a survey on sustainable brand companies in Japan in July 2022, Toyota Motors topped the ranking, with a score of 102.7 index points. The ESG-brand score was based on a survey asking consumers about their perception of corporations.
Leading brand companies based on ESG-brand score in Japan as of July 2022
Characteristic
Eco-brand score
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The survey covered 560 major corporate brands in Japan
Method of interview
Online survey
Supplementary notes
Nikkei BP determined the ESG-brand score by aggregating four metrics, which strongly influence corporate brand perceptions: Environment, Society, Governance, and Integrity. The scores are expressed by deviation value (average 50) to show the position among all company brands.
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Nikkei BP. (October 6, 2023). Leading brand companies based on ESG-brand score in Japan as of July 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/918592/japan-leading-companies-by-eco-brand-score/
Nikkei BP. "Leading brand companies based on ESG-brand score in Japan as of July 2022." Chart. October 6, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/918592/japan-leading-companies-by-eco-brand-score/
Nikkei BP. (2023). Leading brand companies based on ESG-brand score in Japan as of July 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/918592/japan-leading-companies-by-eco-brand-score/
Nikkei BP. "Leading Brand Companies Based on Esg-brand Score in Japan as of July 2022." Statista, Statista Inc., 6 Oct 2023, https://www.statista.com/statistics/918592/japan-leading-companies-by-eco-brand-score/
Nikkei BP, Leading brand companies based on ESG-brand score in Japan as of July 2022 Statista, https://www.statista.com/statistics/918592/japan-leading-companies-by-eco-brand-score/ (last visited July 22, 2024)
Leading brand companies based on ESG-brand score in Japan as of July 2022 [Graph], Nikkei BP, October 6, 2023. [Online]. Available: https://www.statista.com/statistics/918592/japan-leading-companies-by-eco-brand-score/
