Performance-based online advertising expenses in Japan 2014-2023

Published by Statista Research Department, Apr 18, 2024
The performance-based internet advertising expenditure in Japan amounted to approximately 2.35 trillion Japanese yen in 2023. The value more than quadrupled since 2014.

Performance-based internet advertising expenditure in Japan from 2014 to 2023 (in billion Japanese yen)

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Release date

March 2024

Region

Japan

Survey time period

2014 to 2023

Special properties

paid search advertising and advertising that is transacted via an auction system

Supplementary notes

100 Japanese yen equal 0.66 U.S. dollars or 0.61 euros as of April 2024.
Values have been rounded.

Data prior to 2022 come from previous reporting.

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