Online advertising expenses in Japan 2014-2023

Published by Statista Research Department, Mar 6, 2024
Following a constant upward trend in recent years, the internet advertising expenditure in Japan reached a value of more than 3.3 trillion Japanese yen in 2023. A breakdown of the expenditure by type shows that expenditures on internet advertising media accounted for the largest share, while production costs and merchandise related e-commerce platforms made up a smaller part.

Internet advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen)

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Release date

February 2024

Region

Japan

Survey time period

2014 to 2023

Supplementary notes

*Since 2018, digital advertising carried by traditional media companies has been added to the estimates.
**Since 2019, advertising expenditures for merchandise-related EC Platforms have been added to the estimates.

100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024.
Values have been rounded.
Data prior to 2021 come from previous reports.

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Digital advertising in JapanInternet usage in JapanSocial media usage in JapanMedia industry in JapanMobile internet usage in Japan
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