In February 2019, Dutch online shoppers were much less likely to purchase clothing from the online shop of a specific retailer. Instead, they seemingly drifted towards online marketplaces like Bol.com or Amazon. E-commerce has become more and more popular in the Netherlands in recent years. The number of online orders or purchases, for example, reached approximately 260 million in 2019.
Leading purchase channels for buying fashion online in the Netherlands in 2018 and 2019
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Leading purchase channels for buying fashion online in the Netherlands in 2018 and 2019
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consumers from the Netherlands who performed online shopping at least once in the past month
Method of interview
Online interview
Supplementary notes
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Salmon, & Wunderman. (June 11, 2019). Leading purchase channels for buying fashion online in the Netherlands in 2018 and 2019 [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/918334/e-commerce-purchase-channels-of-fashion-in-the-netherlands/
Salmon, und Wunderman. "Leading purchase channels for buying fashion online in the Netherlands in 2018 and 2019." Chart. June 11, 2019. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/918334/e-commerce-purchase-channels-of-fashion-in-the-netherlands/
Salmon, Wunderman. (2019). Leading purchase channels for buying fashion online in the Netherlands in 2018 and 2019. Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/918334/e-commerce-purchase-channels-of-fashion-in-the-netherlands/
Salmon, and Wunderman. "Leading Purchase Channels for Buying Fashion Online in The Netherlands in 2018 and 2019." Statista, Statista Inc., 11 Jun 2019, https://www.statista.com/statistics/918334/e-commerce-purchase-channels-of-fashion-in-the-netherlands/
Salmon & Wunderman, Leading purchase channels for buying fashion online in the Netherlands in 2018 and 2019 Statista, https://www.statista.com/statistics/918334/e-commerce-purchase-channels-of-fashion-in-the-netherlands/ (last visited April 01, 2025)
Leading purchase channels for buying fashion online in the Netherlands in 2018 and 2019 [Graph], Salmon, & Wunderman, June 11, 2019. [Online]. Available: https://www.statista.com/statistics/918334/e-commerce-purchase-channels-of-fashion-in-the-netherlands/
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