In February 2019, about 40 percent of Dutch online shoppers indicated they would purchase household items at an online marketplace like Bol.com or Amazon. This is a slight increase from 2018, but not a drastic change unlike other product categories. E-commerce has become more and more popular in the Netherlands in recent years. The number of online orders or purchases, for example, reached approximately 260 million in 2019.
Leading purchase channels for buying household items online in the Netherlands in 2018 and 2019
consumers from the Netherlands who have shopped online at least once in the past month
Method of interview
Online interview
Supplementary notes
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
The source does not provide any information regarding missing percentage points to 100 percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Salmon, & Wunderman. (June 11, 2019). Leading purchase channels for buying household items online in the Netherlands in 2018 and 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/918299/e-commerce-purchase-channels-of-household-items-in-the-netherlands/
Salmon, und Wunderman. "Leading purchase channels for buying household items online in the Netherlands in 2018 and 2019." Chart. June 11, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/918299/e-commerce-purchase-channels-of-household-items-in-the-netherlands/
Salmon, Wunderman. (2019). Leading purchase channels for buying household items online in the Netherlands in 2018 and 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/918299/e-commerce-purchase-channels-of-household-items-in-the-netherlands/
Salmon, and Wunderman. "Leading Purchase Channels for Buying Household Items Online in The Netherlands in 2018 and 2019." Statista, Statista Inc., 11 Jun 2019, https://www.statista.com/statistics/918299/e-commerce-purchase-channels-of-household-items-in-the-netherlands/
Salmon & Wunderman, Leading purchase channels for buying household items online in the Netherlands in 2018 and 2019 Statista, https://www.statista.com/statistics/918299/e-commerce-purchase-channels-of-household-items-in-the-netherlands/ (last visited December 22, 2024)
Leading purchase channels for buying household items online in the Netherlands in 2018 and 2019 [Graph], Salmon, & Wunderman, June 11, 2019. [Online]. Available: https://www.statista.com/statistics/918299/e-commerce-purchase-channels-of-household-items-in-the-netherlands/
