In February 2019, about 40 percent of Dutch online shoppers indicated they would purchase household items at an online marketplace like Bol.com or Amazon. This is a slight increase from 2018, but not a drastic change unlike other product categories. E-commerce has become more and more popular in the Netherlands in recent years. The number of online orders or purchases, for example, reached approximately 260 million in 2019.
Leading purchase channels for buying household items online in the Netherlands in 2018 and 2019
consumers from the Netherlands who have shopped online at least once in the past month
Method of interview
Online interview
Supplementary notes
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
The source does not provide any information regarding missing percentage points to 100 percent.
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Salmon, & Wunderman. (June 11, 2019). Leading purchase channels for buying household items online in the Netherlands in 2018 and 2019 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/918299/e-commerce-purchase-channels-of-household-items-in-the-netherlands/
Salmon, und Wunderman. "Leading purchase channels for buying household items online in the Netherlands in 2018 and 2019." Chart. June 11, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/918299/e-commerce-purchase-channels-of-household-items-in-the-netherlands/
Salmon, Wunderman. (2019). Leading purchase channels for buying household items online in the Netherlands in 2018 and 2019. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/918299/e-commerce-purchase-channels-of-household-items-in-the-netherlands/
Salmon, and Wunderman. "Leading Purchase Channels for Buying Household Items Online in The Netherlands in 2018 and 2019." Statista, Statista Inc., 11 Jun 2019, https://www.statista.com/statistics/918299/e-commerce-purchase-channels-of-household-items-in-the-netherlands/
Salmon & Wunderman, Leading purchase channels for buying household items online in the Netherlands in 2018 and 2019 Statista, https://www.statista.com/statistics/918299/e-commerce-purchase-channels-of-household-items-in-the-netherlands/ (last visited November 21, 2024)
Leading purchase channels for buying household items online in the Netherlands in 2018 and 2019 [Graph], Salmon, & Wunderman, June 11, 2019. [Online]. Available: https://www.statista.com/statistics/918299/e-commerce-purchase-channels-of-household-items-in-the-netherlands/
