This statistic shows the results of a survey question on where consumers in the Netherlands would start their customer journey if they wanted to buy something online in 2018. In August 2018, most Dutch online shoppers indicated they would start their search on Google and not directly on an online marketplace like Amazon or Zalando.
E-commerce has become more and more popular in the Netherlands in recent years. The number of online orders or purchases, for example, reached approximately 202 million in 2017.
Leading starting points for when consumers want to buy products online in the Netherlands as of 2018
Characteristic
Share of respondents
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consumers from the Netherlands who have shopped online at least once in the past month
Method of interview
Online interview
Supplementary notes
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
The source does not provide any information regarding missing percentage points to 100 percent.
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Salmon, & Wunderman. (September 24, 2018). Leading starting points for when consumers want to buy products online in the Netherlands as of 2018 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/917986/leading-starting-points-for-online-shopping-in-the-netherlands/
Salmon, und Wunderman. "Leading starting points for when consumers want to buy products online in the Netherlands as of 2018." Chart. September 24, 2018. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/917986/leading-starting-points-for-online-shopping-in-the-netherlands/
Salmon, Wunderman. (2018). Leading starting points for when consumers want to buy products online in the Netherlands as of 2018. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/917986/leading-starting-points-for-online-shopping-in-the-netherlands/
Salmon, and Wunderman. "Leading Starting Points for When Consumers Want to Buy Products Online in The Netherlands as of 2018." Statista, Statista Inc., 24 Sep 2018, https://www.statista.com/statistics/917986/leading-starting-points-for-online-shopping-in-the-netherlands/
Salmon & Wunderman, Leading starting points for when consumers want to buy products online in the Netherlands as of 2018 Statista, https://www.statista.com/statistics/917986/leading-starting-points-for-online-shopping-in-the-netherlands/ (last visited July 23, 2024)
Leading starting points for when consumers want to buy products online in the Netherlands as of 2018 [Graph], Salmon, & Wunderman, September 24, 2018. [Online]. Available: https://www.statista.com/statistics/917986/leading-starting-points-for-online-shopping-in-the-netherlands/
