This statistic presents the percentage of how internet users worldwide feel about companies using data and personalization as of April 2018. According to the findings, 63 percent of those aged from 19 to 37 years stated that they understood how companies use their data, and an additional 64 percent of them responded with being comfortable in companies applying relevant information about them in exchange for more personalized engagement.
Global internet user feelings about companies using data and personalization as of April 2018, by age group
Characteristic
19-37
38-53
54+
Total: 18+
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eMarketer. (September 12, 2018). Global internet user feelings about companies using data and personalization as of April 2018, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/917812/internet-users-feelings-company-use-data-personalization/
eMarketer. "Global internet user feelings about companies using data and personalization as of April 2018, by age group." Chart. September 12, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/917812/internet-users-feelings-company-use-data-personalization/
eMarketer. (2018). Global internet user feelings about companies using data and personalization as of April 2018, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/917812/internet-users-feelings-company-use-data-personalization/
eMarketer. "Global Internet User Feelings about Companies Using Data and Personalization as of April 2018, by Age Group." Statista, Statista Inc., 12 Sep 2018, https://www.statista.com/statistics/917812/internet-users-feelings-company-use-data-personalization/
eMarketer, Global internet user feelings about companies using data and personalization as of April 2018, by age group Statista, https://www.statista.com/statistics/917812/internet-users-feelings-company-use-data-personalization/ (last visited July 22, 2024)
Global internet user feelings about companies using data and personalization as of April 2018, by age group [Graph], eMarketer, September 12, 2018. [Online]. Available: https://www.statista.com/statistics/917812/internet-users-feelings-company-use-data-personalization/
