This statistic presents the percentage of how internet users worldwide feel about companies using data and personalization as of April 2018. According to the findings, 63 percent of those aged from 19 to 37 years stated that they understood how companies use their data, and an additional 64 percent of them responded with being comfortable in companies applying relevant information about them in exchange for more personalized engagement.
Global internet user feelings about companies using data and personalization as of April 2018, by age group
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Global internet user feelings about companies using data and personalization as of April 2018, by age group
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
eMarketer. (September 12, 2018). Global internet user feelings about companies using data and personalization as of April 2018, by age group [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/917812/internet-users-feelings-company-use-data-personalization/
eMarketer. "Global internet user feelings about companies using data and personalization as of April 2018, by age group." Chart. September 12, 2018. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/917812/internet-users-feelings-company-use-data-personalization/
eMarketer. (2018). Global internet user feelings about companies using data and personalization as of April 2018, by age group. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/917812/internet-users-feelings-company-use-data-personalization/
eMarketer. "Global Internet User Feelings about Companies Using Data and Personalization as of April 2018, by Age Group." Statista, Statista Inc., 12 Sep 2018, https://www.statista.com/statistics/917812/internet-users-feelings-company-use-data-personalization/
eMarketer, Global internet user feelings about companies using data and personalization as of April 2018, by age group Statista, https://www.statista.com/statistics/917812/internet-users-feelings-company-use-data-personalization/ (last visited April 20, 2025)
Global internet user feelings about companies using data and personalization as of April 2018, by age group [Graph], eMarketer, September 12, 2018. [Online]. Available: https://www.statista.com/statistics/917812/internet-users-feelings-company-use-data-personalization/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
