This statistic presents a ranking of social media platforms that have a significant influence on internet users' shopping, purchasing, or spending in the United States as of December 2017, by age. During the survey period, Pinterest had the highest degree of influence among those aged between 18 to 24 years, with 21 percent of them responding with the social media platform having a significant influence on their shopping behavior. Snapchat on the other hand had the lowest sphere of significant influence on shopping behavior in that age group, with only 11 percent of respondents reporting similar outcomes.
Social media platforms that have a significant influence on internet users shopping, purchasing, or spending in the United States as of December 2017, by age group
Characteristic
Instagram
Pinterest
Facebook
Snapchat
Twitter
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eMarketer. (September 18, 2018). Social media platforms that have a significant influence on internet users shopping, purchasing, or spending in the United States as of December 2017, by age group [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/917803/social-media-platforms-influence-internet-users-shopping-purchasing-spending-by-age/
eMarketer. "Social media platforms that have a significant influence on internet users shopping, purchasing, or spending in the United States as of December 2017, by age group." Chart. September 18, 2018. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/917803/social-media-platforms-influence-internet-users-shopping-purchasing-spending-by-age/
eMarketer. (2018). Social media platforms that have a significant influence on internet users shopping, purchasing, or spending in the United States as of December 2017, by age group. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/917803/social-media-platforms-influence-internet-users-shopping-purchasing-spending-by-age/
eMarketer. "Social Media Platforms That Have a Significant Influence on Internet Users Shopping, Purchasing, or Spending in The United States as of December 2017, by Age Group." Statista, Statista Inc., 18 Sep 2018, https://www.statista.com/statistics/917803/social-media-platforms-influence-internet-users-shopping-purchasing-spending-by-age/
eMarketer, Social media platforms that have a significant influence on internet users shopping, purchasing, or spending in the United States as of December 2017, by age group Statista, https://www.statista.com/statistics/917803/social-media-platforms-influence-internet-users-shopping-purchasing-spending-by-age/ (last visited July 23, 2024)
Social media platforms that have a significant influence on internet users shopping, purchasing, or spending in the United States as of December 2017, by age group [Graph], eMarketer, September 18, 2018. [Online]. Available: https://www.statista.com/statistics/917803/social-media-platforms-influence-internet-users-shopping-purchasing-spending-by-age/
