This statistic shows the advertising expenditure of infant milk brands in the United Kingdom (UK) in 2015. According to the source, the overall advertising spend for the baby food and drink market in the UK that year amounted to 17.5 million British pounds, of which 16.4 million were spent on follow-on formula marketing. Danone's follow-on milk brand Aptamil had the highest ad spend in 2015, at approximately 5.7 million British pounds.
Infant follow-on formula brands ranked by advertising expenditure in the United Kingdom (UK) in 2015
(in million GBP)
Characteristic
Advertising spend in million GBP
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First Steps Nutrition Trust. (May 14, 2018). Infant follow-on formula brands ranked by advertising expenditure in the United Kingdom (UK) in 2015 (in million GBP) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/917797/baby-milk-brands-by-ad-spend-united-kingdom-uk/
First Steps Nutrition Trust. "Infant follow-on formula brands ranked by advertising expenditure in the United Kingdom (UK) in 2015 (in million GBP)." Chart. May 14, 2018. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/917797/baby-milk-brands-by-ad-spend-united-kingdom-uk/
First Steps Nutrition Trust. (2018). Infant follow-on formula brands ranked by advertising expenditure in the United Kingdom (UK) in 2015 (in million GBP). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/917797/baby-milk-brands-by-ad-spend-united-kingdom-uk/
First Steps Nutrition Trust. "Infant Follow-on Formula Brands Ranked by Advertising Expenditure in The United Kingdom (Uk) in 2015 (in Million Gbp)." Statista, Statista Inc., 14 May 2018, https://www.statista.com/statistics/917797/baby-milk-brands-by-ad-spend-united-kingdom-uk/
First Steps Nutrition Trust, Infant follow-on formula brands ranked by advertising expenditure in the United Kingdom (UK) in 2015 (in million GBP) Statista, https://www.statista.com/statistics/917797/baby-milk-brands-by-ad-spend-united-kingdom-uk/ (last visited August 24, 2024)
Infant follow-on formula brands ranked by advertising expenditure in the United Kingdom (UK) in 2015 (in million GBP) [Graph], First Steps Nutrition Trust, May 14, 2018. [Online]. Available: https://www.statista.com/statistics/917797/baby-milk-brands-by-ad-spend-united-kingdom-uk/