According to a July and August 2019 survey of U.S. merchant platforms, 68.7 percent of B2B websites reported that they offered cross-sells and up-sells, while an additional 53.8 percent of websites stated that they offered quick order and re-order functionality.
Percentage of B2B e-commerce websites in the United States offering key UX functionalities as of August 2019
Characteristic
Percentage of websites
Cross-selling and upselling
68.7%
Quick order and re-order functionality
53.8%
Quick order fulfillment messaging
51.4%
Show product availability
45.3%
Show back-in-stock notifications
43.7%
Product ratings and reviews
40.5%
CSV or punch out ordering
36%
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%
Add this content to your personal favorites. These can be accessed from the favorites menu in the main navigation.
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Gorilla Group. (October 31, 2019). Percentage of B2B e-commerce websites in the United States offering key UX functionalities as of August 2019 [Graph]. In Statista. Retrieved May 06, 2025, from https://www.statista.com/statistics/917719/percentage-b2b-websites-offering-key-ux-functionality/
Gorilla Group. "Percentage of B2B e-commerce websites in the United States offering key UX functionalities as of August 2019." Chart. October 31, 2019. Statista. Accessed May 06, 2025. https://www.statista.com/statistics/917719/percentage-b2b-websites-offering-key-ux-functionality/
Gorilla Group. (2019). Percentage of B2B e-commerce websites in the United States offering key UX functionalities as of August 2019. Statista. Statista Inc.. Accessed: May 06, 2025. https://www.statista.com/statistics/917719/percentage-b2b-websites-offering-key-ux-functionality/
Gorilla Group. "Percentage of B2b E-commerce Websites in The United States Offering Key Ux Functionalities as of August 2019." Statista, Statista Inc., 31 Oct 2019, https://www.statista.com/statistics/917719/percentage-b2b-websites-offering-key-ux-functionality/
Gorilla Group, Percentage of B2B e-commerce websites in the United States offering key UX functionalities as of August 2019 Statista, https://www.statista.com/statistics/917719/percentage-b2b-websites-offering-key-ux-functionality/ (last visited May 06, 2025)
Percentage of B2B e-commerce websites in the United States offering key UX functionalities as of August 2019 [Graph], Gorilla Group, October 31, 2019. [Online]. Available: https://www.statista.com/statistics/917719/percentage-b2b-websites-offering-key-ux-functionality/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
