Reasons that U.S. B2B buyers first used Amazon Business 2017
This statistic provides the reasons that B2B buyers in the United States first used Amazon Business as of May 2017. During the survey period, 69 percent of respondents stated that they first used Amazon Business due to the fact that they were looking for lower prices on the distributor's platform; while 46 percent of respondents stated that their main reason was due to the fact that Amazon is a trusted brand in business.
