This table displays the percentage of B2B sellers in the United States who primarily offer self-service versus human-assisted service for purchasing, sorted by product and service. According to the February 2017 findings, 14 percent of B2B sellers stated that they primarily only offered self-service when it came to B2B buyers purchasing of digital products, while in comparison only nine percent reported the opposite stating that they provided entirely human-assisted services in such purchases.
B2B sellers in the United States who primarily offer self-service versus human-assisted service for purchasing as of February 2017, by product and service
Characteristic
Entirely self-service
Mostly self-service, but with some human-assisted service as necessary to facilitate the sale
An equal mix between self-service and human-assisted service
Mostly human-assisted service, but with some self-service as necessary to faciliate the sale
Entirely human-assisted service - buyer engages with sales staff to complete a transaction
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eMarketer. (September 25, 2018). B2B sellers in the United States who primarily offer self-service versus human-assisted service for purchasing as of February 2017, by product and service [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/917628/b2b-sellers-primarily-offer-self-service-versus-human-assisted-service-purchasing-by-product-service/
eMarketer. "B2B sellers in the United States who primarily offer self-service versus human-assisted service for purchasing as of February 2017, by product and service." Chart. September 25, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/917628/b2b-sellers-primarily-offer-self-service-versus-human-assisted-service-purchasing-by-product-service/
eMarketer. (2018). B2B sellers in the United States who primarily offer self-service versus human-assisted service for purchasing as of February 2017, by product and service. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/917628/b2b-sellers-primarily-offer-self-service-versus-human-assisted-service-purchasing-by-product-service/
eMarketer. "B2b Sellers in The United States Who Primarily Offer Self-service versus Human-assisted Service for Purchasing as of February 2017, by Product and Service." Statista, Statista Inc., 25 Sep 2018, https://www.statista.com/statistics/917628/b2b-sellers-primarily-offer-self-service-versus-human-assisted-service-purchasing-by-product-service/
eMarketer, B2B sellers in the United States who primarily offer self-service versus human-assisted service for purchasing as of February 2017, by product and service Statista, https://www.statista.com/statistics/917628/b2b-sellers-primarily-offer-self-service-versus-human-assisted-service-purchasing-by-product-service/ (last visited December 22, 2024)
B2B sellers in the United States who primarily offer self-service versus human-assisted service for purchasing as of February 2017, by product and service [Graph], eMarketer, September 25, 2018. [Online]. Available: https://www.statista.com/statistics/917628/b2b-sellers-primarily-offer-self-service-versus-human-assisted-service-purchasing-by-product-service/
