This statistic displays the most reliable sources of data according to professionals in the market research industry in the United States in 2017. During the survey, 32 percent of respondents cited marketing analytics as the most reliable data source.
What sources of data do you find the most reliable?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Fuel Cycle. (November 2, 2017). What sources of data do you find the most reliable? [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/917534/market-research-industry-us-most-reliable-sources-of-data/
Fuel Cycle. "What sources of data do you find the most reliable?." Chart. November 2, 2017. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/917534/market-research-industry-us-most-reliable-sources-of-data/
Fuel Cycle. (2017). What sources of data do you find the most reliable?. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/917534/market-research-industry-us-most-reliable-sources-of-data/
Fuel Cycle. "What Sources of Data Do You Find The Most Reliable?." Statista, Statista Inc., 2 Nov 2017, https://www.statista.com/statistics/917534/market-research-industry-us-most-reliable-sources-of-data/
Fuel Cycle, What sources of data do you find the most reliable? Statista, https://www.statista.com/statistics/917534/market-research-industry-us-most-reliable-sources-of-data/ (last visited December 19, 2024)
What sources of data do you find the most reliable? [Graph], Fuel Cycle, November 2, 2017. [Online]. Available: https://www.statista.com/statistics/917534/market-research-industry-us-most-reliable-sources-of-data/