The data provides a breakdown of Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017. In 2012, Amazon's first party sales accounted for 17 percent of the total online retail sales, while in comparison other retailers had a collective share of 80 percent. By 2017, this trend shifted as Amazon's first party sales now held a share of 22 percent, while other retailers had decreased to a new share of 58 percent. Third-party sales through Amazon marketplace have also consistently gained market share.
Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017
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Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017
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Digital Commerce 360. (September 11, 2018). Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017 [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/917414/amazon-first-party-third-party-ecommerce-total-online-retail-sales-share/
Digital Commerce 360. "Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017." Chart. September 11, 2018. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/917414/amazon-first-party-third-party-ecommerce-total-online-retail-sales-share/
Digital Commerce 360. (2018). Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/917414/amazon-first-party-third-party-ecommerce-total-online-retail-sales-share/
Digital Commerce 360. "Amazon Sales as a Percentage of Online Retail Sales in The United States from 2012 to 2017." Statista, Statista Inc., 11 Sep 2018, https://www.statista.com/statistics/917414/amazon-first-party-third-party-ecommerce-total-online-retail-sales-share/
Digital Commerce 360, Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017 Statista, https://www.statista.com/statistics/917414/amazon-first-party-third-party-ecommerce-total-online-retail-sales-share/ (last visited April 03, 2025)
Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017 [Graph], Digital Commerce 360, September 11, 2018. [Online]. Available: https://www.statista.com/statistics/917414/amazon-first-party-third-party-ecommerce-total-online-retail-sales-share/
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