The data provides a breakdown of Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017. In 2012, Amazon's first party sales accounted for 17 percent of the total online retail sales, while in comparison other retailers had a collective share of 80 percent. By 2017, this trend shifted as Amazon's first party sales now held a share of 22 percent, while other retailers had decreased to a new share of 58 percent. Third-party sales through Amazon marketplace have also consistently gained market share.
Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017
Characteristic
Amazon first-party sales
Amazon marketplace sales
Other retailers
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Digital Commerce 360. (September 11, 2018). Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/917414/amazon-first-party-third-party-ecommerce-total-online-retail-sales-share/
Digital Commerce 360. "Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017." Chart. September 11, 2018. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/917414/amazon-first-party-third-party-ecommerce-total-online-retail-sales-share/
Digital Commerce 360. (2018). Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/917414/amazon-first-party-third-party-ecommerce-total-online-retail-sales-share/
Digital Commerce 360. "Amazon Sales as a Percentage of Online Retail Sales in The United States from 2012 to 2017." Statista, Statista Inc., 11 Sep 2018, https://www.statista.com/statistics/917414/amazon-first-party-third-party-ecommerce-total-online-retail-sales-share/
Digital Commerce 360, Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017 Statista, https://www.statista.com/statistics/917414/amazon-first-party-third-party-ecommerce-total-online-retail-sales-share/ (last visited August 24, 2024)
Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017 [Graph], Digital Commerce 360, September 11, 2018. [Online]. Available: https://www.statista.com/statistics/917414/amazon-first-party-third-party-ecommerce-total-online-retail-sales-share/