This statistic shows smart speaker purchasing intentions for consumers in the United States and selected European countries as of August 2018. Around 62 percent of current smart speaker users indicated that they intended to purchase a new smart speaker within the next two years.
Smart speaker purchasing intentions for consumers in the United States and Europe as of August 2018
Current users (n= 4,044); Current non-users (n=33,645)
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "(Current non-users) - When are you most likely to purchase a smart speaker?; (Current Users) - When are you most likely to purchase a new smart speaker (either as an additional device or as a replacement for a current device?"
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Strategy Analytics. (September 20, 2018). Smart speaker purchasing intentions for consumers in the United States and Europe as of August 2018 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/917297/worldwide-smart-speaker-purchasing-intentions/
Strategy Analytics. "Smart speaker purchasing intentions for consumers in the United States and Europe as of August 2018." Chart. September 20, 2018. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/917297/worldwide-smart-speaker-purchasing-intentions/
Strategy Analytics. (2018). Smart speaker purchasing intentions for consumers in the United States and Europe as of August 2018. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/917297/worldwide-smart-speaker-purchasing-intentions/
Strategy Analytics. "Smart Speaker Purchasing Intentions for Consumers in The United States and Europe as of August 2018." Statista, Statista Inc., 20 Sep 2018, https://www.statista.com/statistics/917297/worldwide-smart-speaker-purchasing-intentions/
Strategy Analytics, Smart speaker purchasing intentions for consumers in the United States and Europe as of August 2018 Statista, https://www.statista.com/statistics/917297/worldwide-smart-speaker-purchasing-intentions/ (last visited December 31, 2024)
Smart speaker purchasing intentions for consumers in the United States and Europe as of August 2018 [Graph], Strategy Analytics, September 20, 2018. [Online]. Available: https://www.statista.com/statistics/917297/worldwide-smart-speaker-purchasing-intentions/
