Most purchased product categories via mobile in Brazil 2023

Published by
Stephanie Chevalier,
Nov 27, 2023
About half of mobile shoppers surveyed in Brazil in August 2023 ordered clothes using a mobile website or app. Meals and food, were mentioned by 42 and 36 percent of respondents, respectively. Overall, 90 percent of smartphone owners in Brazil had already bought via mobile.

Most popular product categories in mobile commerce in Brazil in 2023

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Release date

October 2023

Region

Brazil

Survey time period

August 16 to 28. 2023

Number of respondents

1.932 m-commerce users

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.
The source does not provide information on the age of respondents.
To the question: "Select which product categories you have already ordered through app or website on your smartphone" ("Marque quais categorias de produtos você já encomendou através de app ou site em seu smartphone").

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Overview

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Categories

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Consumption

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Topics

Internet usage in BrazilSocial media usage in Latin AmericaInternet usage in Latin AmericaE-commerce in Latin AmericaE-commerce in Brazil
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