This statistic shows the results of a survey on the acceptance of selected types of advertising in Germany in 2017. That year, almost 70 percent of respondents stated that TV advertising was very or somewhat useful to find out about new products and offers.
Share of respondents finding the following types of advertising annoying, useful or entertaining in Germany in December 2017
The source does not provide exact information on the type of survey. This questions were phrased by the source as follows: "Please tell me, based on this scale, how annoyed do you feel by advertising through the following channels." "And how useful do you find advertising through the following channels to receive information about new products, offers etc.?" "And how entertaining do you find advertising through the following channels?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IMAS International. (January 22, 2018). Share of respondents finding the following types of advertising annoying, useful or entertaining in Germany in December 2017 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/916214/ad-acceptance-by-channel-germany/
IMAS International. "Share of respondents finding the following types of advertising annoying, useful or entertaining in Germany in December 2017." Chart. January 22, 2018. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/916214/ad-acceptance-by-channel-germany/
IMAS International. (2018). Share of respondents finding the following types of advertising annoying, useful or entertaining in Germany in December 2017. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/916214/ad-acceptance-by-channel-germany/
IMAS International. "Share of Respondents Finding The following Types of Advertising Annoying, Useful or Entertaining in Germany in December 2017." Statista, Statista Inc., 22 Jan 2018, https://www.statista.com/statistics/916214/ad-acceptance-by-channel-germany/
IMAS International, Share of respondents finding the following types of advertising annoying, useful or entertaining in Germany in December 2017 Statista, https://www.statista.com/statistics/916214/ad-acceptance-by-channel-germany/ (last visited October 31, 2024)
Share of respondents finding the following types of advertising annoying, useful or entertaining in Germany in December 2017 [Graph], IMAS International, January 22, 2018. [Online]. Available: https://www.statista.com/statistics/916214/ad-acceptance-by-channel-germany/
