Survey on acceptance of selected advertising channels in Germany 2017

Published by
Kasia Davies,
Jan 16, 2023
This statistic shows the results of a survey on the acceptance of selected types of advertising in Germany in 2017. That year, almost 70 percent of respondents stated that TV advertising was very or somewhat useful to find out about new products and offers.

Share of respondents finding the following types of advertising annoying, useful or entertaining in Germany in December 2017

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Source

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Release date

January 2018

Region

Germany

Survey time period

December 2017

Number of respondents

1,013 respondents

Age group

16 years and older

Supplementary notes

The source does not provide exact information on the type of survey.
This questions were phrased by the source as follows: "Please tell me, based on this scale, how annoyed do you feel by advertising through the following channels."
"And how useful do you find advertising through the following channels to receive information about new products, offers etc.?"
"And how entertaining do you find advertising through the following channels?"

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Other statistics that may interest you Advertising in Germany

Overview

7

Television advertising

7

Print advertising

6

Internet advertising

8

Radio advertising

6

Out-of-home and cinema advertising

6

Agency rankings

4

Advertising impact

3

Forecasts

8

Further related statistics

2

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Topics

Audio advertising in FrancePodcast industry in FranceOnline radio in FranceAdvertising in FranceDigital advertising in France
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