U.S. CPG manufacturer marketing budget share 2023, by type

Published by
Julia Faria,
Aug 28, 2024
During a 2022 study conducted among consumer packaged goods manufacturers, it was found that CPG companies planned to dedicate 43 percent of their marketing budgets to traditional advertising in 2023. Around 24 percent of the budget was anticipated to be allocated to digital channels.

Distribution of CPG manufacturer marketing spending in the United States in 2023, by type

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Source

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Release date

December 2022

Region

United States

Survey time period

July 2022

Number of respondents

350 respondents

Special properties

among CPG manufacturers, retailers, and shoppers; planned spending

Method of interview

Online survey

Supplementary notes

The source did not provide information on the exact date of survey.

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