In January 2024, Google had the highest market share by far with 83.08 percent of the desktop search engine market in the UK. Bing and Yahoo! followed, representing a share of 12.5 percent and 2.5 percent each.
Market share of leading desktop search engines in the United Kingdom (UK) in January 2024
data is based on StatCounter tracking environment; wider industry metrics may vary and regional data should be approached with caution
Supplementary notes
StatCounter calculates the statistics based on more than 15 billion hits online per month from more than 3 million member sites worldwide. Remaining market shares attributed to other search engines.
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StatCounter. (February 26, 2024). Market share of leading desktop search engines in the United Kingdom (UK) in January 2024 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/916179/market-share-held-by-desktop-search-engines-in-the-united-kingdom/
StatCounter. "Market share of leading desktop search engines in the United Kingdom (UK) in January 2024." Chart. February 26, 2024. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/916179/market-share-held-by-desktop-search-engines-in-the-united-kingdom/
StatCounter. (2024). Market share of leading desktop search engines in the United Kingdom (UK) in January 2024. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/916179/market-share-held-by-desktop-search-engines-in-the-united-kingdom/
StatCounter. "Market Share of Leading Desktop Search Engines in The United Kingdom (Uk) in January 2024." Statista, Statista Inc., 26 Feb 2024, https://www.statista.com/statistics/916179/market-share-held-by-desktop-search-engines-in-the-united-kingdom/
StatCounter, Market share of leading desktop search engines in the United Kingdom (UK) in January 2024 Statista, https://www.statista.com/statistics/916179/market-share-held-by-desktop-search-engines-in-the-united-kingdom/ (last visited November 17, 2024)
Market share of leading desktop search engines in the United Kingdom (UK) in January 2024 [Graph], StatCounter, February 26, 2024. [Online]. Available: https://www.statista.com/statistics/916179/market-share-held-by-desktop-search-engines-in-the-united-kingdom/
